Rooted in Nature, Committed to You
We're on a mission to reconnect conscious consumers with the pure, unadulterated gifts of nature — creating a world where personal wellness and environmental harmony thrive together.
Our Story
Naturaline Co began in a small kitchen in Portland, Oregon, where our founder Sarah Chen started crafting botanical skincare remedies for friends and family. What started as a passion project rooted in her grandmother's traditional herbal wisdom quickly evolved into something much greater.
By 2017, we had grown from a weekend farmers market stall to a trusted online destination for families seeking transparency in their personal care products. Today, Naturaline Co curates a thoughtfully selected range of nature-derived essentials — from organic textiles to plant-based home goods — each meeting our rigorous standards for purity, sustainability, and ethical sourcing.
We've remained intentionally small, choosing depth over breadth, relationships over transactions. Every product in our collection tells a story of dedicated artisans, regenerative farming practices, and our unwavering commitment to leaving the Earth better than we found it.
Our Mission & Vision
We believe that the path to true wellness shouldn't come at the planet's expense. Our mission is to make conscious living accessible, transparent, and genuinely enjoyable — removing the overwhelm that often accompanies sustainable choices.
We envision a future where every household has access to products that nurture both their wellbeing and the environment; where consumers trust the brands they invite into their homes; and where the beauty industry's impact on our ecosystems is regenerative, not extractive.
Radical Transparency
Full ingredient disclosure and supply chain visibility
Continuous Improvement
Always seeking better, more sustainable practices
Timeless Quality
Products designed to last, not to be replaced
Community First
Supporting growers, makers, and families alike
Our Journey
From humble beginnings to a growing community of conscious consumers — here's how Naturaline Co has evolved over the years.
The Beginning
Sarah Chen formulates her first botanical skincare products in her Portland kitchen, sharing them with friends and family.
Farmers Market Days
Naturaline Co launches at the Portland Farmers Market, building a loyal local following and refining products based on direct customer feedback.
Going Digital
Launched our e-commerce platform, expanding our reach nationwide and introducing our first line of organic home textiles.
Certified B Corp
Achieved B Corporation certification, formalizing our commitment to meeting the highest standards of social and environmental performance.
Carbon Negative
Implemented comprehensive carbon offsetting program, becoming officially carbon negative across our entire supply chain.
What We Stand For
Our values aren't just words on a page — they're the foundation of every decision we make.
Purity First
We rigorously vet every ingredient and material, rejecting anything that doesn't meet our strict purity standards.
Planetary Care
Every product is designed with its full lifecycle in mind, from responsible sourcing to biodegradable packaging.
Human Connection
We prioritize relationships with our growers, makers, and customers — treating everyone in our community with respect.
Quiet Excellence
We let our products speak for themselves, focusing on substance over marketing and quality over quantity.
Our Sustainability Promise
We don't just talk about sustainability — we measure, report, and continuously improve our impact. From regenerative agriculture partnerships to plastic-free shipping, every aspect of our business is designed to nurture the planet.
100% Plastic-Free Packaging
All orders ship in compostable, plastic-free materials.
Carbon Negative Operations
We offset 110% of our calculated carbon footprint annually.
Fair Trade Partnerships
Direct relationships ensure fair wages for all producers.
1% for the Planet
We donate 1% of annual revenue to environmental nonprofits.
Join Our Journey
Be part of a community that's redefining what it means to live well. Together, we can create a more sustainable, harmonious future.